Analysis of Los Vendidos and Exploitation of...

Analysis of Los Vendidos and Exploitation of Mexican-Americans The short play Los Vendidos portrayed by el Teatro Campesino shows the history of Mexican-Americans. It shows racist perceptions and actions towards Mexican-Americans. The title itself implies the exploitation of Chicanos. In translation from Spanish Vendidos can mean either those who sell-out others, or those who are sold. In the play either meaning can be applied. Those who are sold would be the eleven different characters that Sancho describes. But, the sell-out could be Ms. Jimenez, a main character, who is the exemplary white-washed Mexican-American. The Teatro Campesino was a theater group that originated on the picket-lines in Delano in 1965. They†¦show more content†¦The buying and selling of these people shows the perception of Mexican-Americans as property that can be abused and manipulated. Ms. Jimenez is the sell-out or white-washed Mexican-American. This is displayed just as the play begins when she introduces herself. Sancho hears her say her name as Ji-mi-nez and realizes she is a Chicana. Excitedly, he starts to speak Spanish to her and pronounces her name in Spanish, Hee-me-nez, stressing the second syllable. She corrects him saying that the Spanish pronunciation is not how her name is pronounced. She quickly makes it apparent that she does not speak Spanish and does not even want to be know as a Chicana. She rejects her own ethnicity, which is one example of how she is a sell-out. In any instance of such widespread oppression there has always been people who attempt to hide or reject their own identity so that they might succeed or better survive in the environment of their oppressors. Many times the oppressed people are taught to feel shameful of their heritage because the racism is so ingrained in everyday life and culture. In 1924 a Chicano assistant asses sor to Reverend McLean in reporting on Colorado Mexicans, named J.B. Guerrero, reveals his own resentment towards people who share his own ancestry, The Americans think we [Mexican-Americans] are no good; they class us with this trash that comes over from Mexico; we are greasers and nothing more. We have suffered much from theseShow MoreRelated Mexicans in the United States Essay3496 Words   |  14 Pageshistory of Chicanos, or Mexican-Americans and their experiences in the United States, an economic analysis may provide the best interpretation for their failure to achieve the status of first class citizens. This difficulty in achieving equality of citizenship is deeply rooted in both the economic self-interest of the Anglo-Americans, as well as their inherent perception of Otherness in Chicanos. This paper will explain the importance of this history and its context in the American framework. Beginning

Global Organization Code Of Ethics - 1154 Words

Global Organization Code of Ethics This Code of Ethics applies to our entire global organization. It sets forth the values and expectations for all employees and shareholders within our company. Honesty, Integrity, Respect and Fair Business Practices This organization will engage in practices that encompass integrity, honesty, respect and fair practices. - Honesty: All employees are expected to be honest with fellow employees, stakeholders, investors, and vendors. - Integrity: All employees will exemplify integrity in all practices related to our business. - Respect: All employees will treat all other employees, stakeholders, investors and vendors with respect and dignity. Employees will exhibit respect for the globally diverse population we serve and employ. - Fair business practices: All interaction when conducting business will be done in a way which allows opportunity for the inclusion of all interested parties. No exclusions from conducting business will be imposed with the following exception; Any organization that belongs to a government that does not support this code of ethics will be excluded from conducting business with this organization and its affiliates. Leadership and Transparency The management of our company will provide and support transparency with its employees and stakeholders. Quarterly reports will be shared electronically for all interested parties to review. There will be an annual report that will display profits and losses, growth, and marketShow MoreRelatedGlobal Code Of Ethics And Ethics938 Words   |  4 PagesMBA 605: Unit 4 Exercise Global Code of Ethics Introduction All employees and senior level executives are expected to uphold to the Global Code of Ethics in the highest ethical standards of this corporate international organization. Each employee is to abide by the laws of their country and the regulations of the organization in which they work. The Global Code of Ethics helps ensure compliance with the standards of business, ethics, and governing regulation requirements put in place. All employeesRead MoreImportance Of Business Ethics On Previous And Current Literature Essay1459 Words   |  6 PagesImportance of business ethics in previous and current literature Previous Methodologies used for Studying Business Ethics Majority of the literature reviewed relied heavily on questionnaires and surveys as the chosen methodology. According to Rowley (2014), questionnaires are the â€Å"most widely used means of collecting data† (p. 308). However, when designing a questionnaire or survey researchers should consider the type of questions being used, sensitivity of questions asked, content and lengthRead MoreEthical Management Processes in an International Company1039 Words   |  4 Pagespromotion is accomplished within a framework of personal ethics; (2) the organizational culture is constructed with value placed on behavior that is ethical; (3) the organization ensure that leaders not only speak of ethical behavior but follow through in their actions as well; (4) decision-making processes in the organization make the requirement that the ethical aspect of business decisions are considered; and (5) moral courage is developed. (Ethics in International Business, nd) I. Ethical Behavior Read MoreThe Importance Of Management And The Success Of A Company1192 Words   |  5 Pagesof a company Introduction When it comes to the coordination of activities of an or organization or a company in order to achieve its desired objectives, the importance of management should never be underestimated, management itself is a large and complex topic with all organizations having its goals and objective in which its management process will need to attain desired success for the company, using Global logistics management as an anchor point in understanding the importance of managementRead MoreEssay on Uop Ethics/316 Week 5 Cross Cultural Perspectives1340 Words   |  6 Pages2012 Cross Cultural Perspectives Ethics are the product of a society’s culture so it is natural there will be different responses to similar ethical scenarios. Beekum, Stedam, and Yamamura (2003) suggest these differing conclusions will lead to conflict where one side perceives the outcome is ethical whereas the other does not. Another possible outcome is that one side may not even see a decision even being morally significant. Global organizations have the additional challenge when operatingRead MoreThe Global Code Of Ethics1655 Words   |  7 PagesI. OVERVIEW The Global Code of Ethics outlined herein describes how this international organization intends to do business. Because this business is global, working in conjunction with different cultures is of utmost importance. Drafting, implementing, and monitoring the Global Code of Ethics has involved and will continue to include a team from all aspects of the business, including; the Board of Directors, the General Counsel, Human Resources Directors, Managers, and Employee Representatives. FurtherRead MoreCode Of Ethics And Ethics1457 Words   |  6 PagesCode of Ethics A business code of ethics is a series of established principles an organization uses when operating in business or society. Organizations often develop these codes to ensure that all individuals working in the company operate according to the same standards. Most individuals have an internal code of ethics or moral principles they follow in life. A situation one individual finds ethically reprehensible may not seem so to another individual. Using a code of ethics in business attemptsRead MoreInformation Technology Systems Primary Responsibility1198 Words   |  5 PagesThe Information Technology systems primary responsibility is to maintain and sustain the organization network and communications operations. Although, they specialize in a particular field, they combine experiences and resources to support the IT department. The functional areas support the IT department which in turns support the organization’s mission, vision, and goals. Mission: Planning, managing, synchronizing, and directing the Information Technology system communication operations with theRead MoreSocial responsibility and Ethics in International Business Essay1392 Words   |  6 PagesGlobal awareness Global awareness has become an essential proficiency in international business. In order to become globally aware, the managers of firms must be accepting of cultural differences, understand the culture, have an understanding of global economics and recognize the political trends (Cateora, Gilly, Graham, 2013). A majority of problems chanced upon are the outcome of the oddness of the surroundings the organization will be operating in the host country. Additionally, as describedRead MoreGlobal Code Of Ethics : Ethics1407 Words   |  6 Pages Global Code of Ethics Sherry D. Martin Patten University Global Code of Ethics A global Code of Ethics has been established at [Company Name] to encourage conformity with behaviors that reflect high ethical standards. The following code must be adhered to within all levels of [Company Name] and should be used as a guide for helping you act appropriately. †¢ Act with integrity ïÆ'Ëœ Doing the right thing must be at the forefront of all business decisions. Integrity refers to ethical

Hijab in the Muslim World Free Essays

Being raised in a society where people generally tend to think Muslim female are forced to wear the Hijab â€Å"headscarf. † I was five or six years old when I started wearing the Hijab it wasn’t my parents who forced me to wear it was my choice. My mother also said if you don’t know the reasons you wearing the Hijab then don’t wear it at all. We will write a custom essay sample on Hijab in the Muslim World or any similar topic only for you Order Now However, women who wear the Hijab face major discrimition in regard of employment opportunities. But in other part of the world as shabina state â€Å"Hijab hits runway. Even though Hijab is popular in the Muslim world I also learned that France and other European countries were trying to ban the Hijab. Also note that France has a lot of Muslim immigrants. These countries have no right to ban the Hijab because they did not conduct studies on this topic. According to the Quran it states by saying â€Å"O Prophet! Say to your wives and your daughters and the women of the faithful to draw their outer garments (jilbabs) close around themselves. (59:33) one cannot judge religion or culture well enough to make a favorable judgment. Judging isn’t something everyone can ignore. For Muslim women, wearing the Hijab is a sign of reverence, modesty and submission. However, many non-Muslims view the head scarf and modest clothing with confusion, even taking offense at what seems to be restrictive, anti-feminist clothing. Since girls and women of all ages wear the Hijab, questions are being asked in the schoolyard or office about this. n the western society, most women have this idealogy that women should look beautiful to attract men. most western women would have hard time understanding the reason behind why muslim women wear the hijad. Th e reason behind wearing the Hijab is to keep the men from staring. When Prophet Muhammad was spreading the word about Islam, women just covered their heads with a scarf that still showed their chest, neck and ears. However, Allah later directed that women should cover all parts of the body except for the hands and face. Prominent Muslim scholars distilled these teachings into an easy-to-follow method that uses the scarf, or khimar, to conceal immodest parts. However, two-third of Muslim women know they will be refused for work the reason being they are wearing the Hijab. there is study conduct by Ghumman shows women who wear the Hijab tend to have low exception when it comes to a receiving job offers than a Muslim female without the Hijab. even if they are given the job the interaction with the clients are minimum. It won’t be that hard for muslim women to compete in this year olympic. the international weighlifter federation (IWF) changed the rule to allow muslim women who are covered and wearing islamic dress to compete. These muslim women from the United Arabs of Kingdom wil be making history in the london olympics. allowing these women to participate in the competetion, it would allow other muslim covered women to not feel alienase walking around the airpot or the mall. Hijab style has changed dramactily as time went by. In the modern world, many Muslim women try to find different styles to wear the Hijab. For example if one lives in western society they tend to adopt the culture that surrounds them. â€Å"Over time, women began personalizing how the covered–shortening and tightening their coats, donning smaller scarves. The market responded by producing more fashionable clothing choices–scarves with sequins, tassels, and bold patterns; fashion shows demonstrating the latest in Islam†¦Ã¢â‚¬ ¦. (Hijab hits runway By shabina Khatri ) To add to that there are 7 different kind of headscarf. The Hijab comes from a myriad of styles and colors. This type most commonly worn in the West is a square scarf that covers the head and neck but leaves the face clear. The khimar is a long, cape-like veil that hangs down to just above the waist. The chador, worn by many Iranian women when outside the house, is a full-body cloak. The niqab is a veil for the face that leaves the area around the eyes clear. However, it may be worn with a separate eye veil. The burka is the most concealing of all Islamic veils. It covers the entire face and body, leaving just a mesh screen to see through. The shayla is a long, rectangular scarf popular in the Gulf region. The al-amira is a two-piece veil. As I had already wrote, being raised in a culture different than yours you tend to change your view of point. If a person lives in turkey they think wearing the hijab is more suitable than woman who lives in France will feel discriminated. I also conduct a survey on six people on their view of the Hijab. Some of the question I asked were there age, gender, if they knew what the Hijab was, if it was a religious or cultural practice, if they thought this was a religious obligation, if they thought Muslim girls were forced to wear. Four under the age of 18. One was 18 and one person was over forty. They all knew what Hijab was, three thought it was cultural practice, the other three said it was a religious practice 5 people said Hijab was an obligation. The last question two preferred not to answer it out of the four who answered said yes we as Muslim girls are forced to wear. The other two said no. How to cite Hijab in the Muslim World, Papers

Pluto Repeats An Anomaly When Compared With The Terrestrial Planets (M

Pluto repeats an anomaly when compared with the terrestrial planets (Mercury, Venus, the Earth and Mars) or the giant planets (Jupiter, Saturn, Uranus and Neptune). This icy world is more like a huge asteroid or the satellites of the outer planets; it has even been suggested that Pluto was a satellite that escaped from Neptune's pull. The small size of Pluto combined with its distance make it very difficult to observe; however, two important discoveries have just been made. In 1976 new spectroscopic observations revealed that the surface of Pluto was covered, at least partially, by frozen methane. The infrared spectrum enabled this methane to be identified, besides other kinds of ice, such as ice of ammonia or water. The surface of Pluto, covered by ice, is therefore bright and its reflective power (or albedo) is much greater than we would suppose, thinking that it was all covered by rocks. Knowing its distance from the Earth and its reflection coefficient we can deduce a diameter of between 2000 and 2700 kilometers; its mass is thus much less than first estimates.

Delivering Added Value

Delivering Added Value Introduction Purpose Contemporary businesses are currently faced with a new marketing principle: creating added value for customers.Advertising We will write a custom report sample on Delivering Added Value specifically for you for only $16.05 $11/page Learn More Creating added value, however, is compounded with diverse challenges in its definition, with some theories claiming that creating value does not only entail providing customers with services that are within their expectation, but providing them services that are beyond their expectations(Craven 2002, p. 57). But how can a firm successfully create value for its customers? This report will focus on the case study, â€Å"Southwest Airlines† to give an informed review of added value by critically analyzing two business strategies adopted to create value for the customers: servicescape and service innovation. Servicescape model is critical for creating added value because physical appearance is th e first experience that customers are exposed to, while service innovation is critical because any company wishing to prosper must keep its business operation in line with the dynamic technological changes. Definition of Value Creation Added value is a term that is related with customers’ feelings after they take a step of purchasing a product or a service. Thus, creating value for customers can be defined as assessing the benefit the customers get after they deduct their expense from purchasing a product or service (Craven 2002, p. 59). It is, indeed, true that many customers expect more than a service or a product from the firm, as a vast majority of them depict the need for mental and emotional relationship with the companies, because they think that this creates value for them (Christopher Ballantyne 2002, p. 83). An overview of the Company Southwest Airlines is a service industry that aims at offering its customers with distinctive air transport services. The company st arted in 1971, with an aim of providing its customers with air transport at a lower cost (Southwest Airlines Co. n.d.).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Eventually, the company adopted a strategy that seeks to provide its diverse customers with added value by making sure that the services exceed the price paid by the customer as well as what the customer expects to pay for the services. The company believes that creating value is one of the crucial activities the firm would take to attain a competitive edge. Even though the company started with purchasing products that were diesel powered, it has managed to replace its components and equipments with modern equipment, which are environmentally friendly, at a reduced cost (Southwest Airlines Co. n.d). More so, it has managed to come up with more innovative products in the new airport lounges and the business class pr oducts. The company has also managed to come up with a number of trained personnel who take care of the children while their parents are in the â€Å"business class.† This new experience within the industry creates an added value for the customers. The value creation in the Southwest Airlines has been attributed to effective value creation models. This report will critically analyze two value creation models that have been adopted by Southwest Airlines, namely, service innovation model and servicescape model, with a view of establishing the viability of the models in creating value for the customers. Through a number of recommendations, the report will shed light on how the company can improve its value creation for its customers. Analysis and Findings Value Creation through Servicescape Model Sevicecsape model involves recognizing the rationale behind considering physical attributes of a service industry as a key marketing point (Grà ¶nroos 2007, p.176). This plays a critic al role in enhancing first impression for the customers, and hence the overall brand image of the company. In the Southwest Airlines, the customers have many opportunities of getting in touch with the company’s environment as they await their flights. Thus, servicescape is a critical model that is able to assess added value for the customers of the Southwest Airlines.Advertising We will write a custom report sample on Delivering Added Value specifically for you for only $16.05 $11/page Learn More Using the servicescape framework, one is able to concur that the physical attributes of the airplanes and the exterior attributes of the airport are critical in value creation (Looy Dierdonck 2001, p. 183). And in a bid to explain the rationale of considering physical factors as critical in value creation, the model groups these factors into three categories: ambient condition, size and symbols category, and the spatial layout category. This model aims at a ssessing whether these environmental factors add value to the customers by evoking positive impression. Value Creation in the Southwest Airlines through Servicescape Model The Southwest Airline takes advantage of its attractive airplanes in the â€Å"business class† to provide added value for its customers. Using the ambient condition, the customers are provided with added value by preventing them from pointless noise, which emanate from the aircrafts as well as the outside environment (Southwest Airlines Co. n.d). The soundproof components facilitate this, while noise from one passenger to the other is eradicated by the use of earphones provided to each passenger. The strategy provides sanity in the â€Å"business class,† making sure that the customers are not adversely affected by adverse environmental factors within the setting. More over, this strategy does not only endeavor to make sure that sound pollution is minimized, but it provides an avenue for ensuring that the plane gets enough oxygen at all times. Sight is another critical component that has been put out into consideration in a bid to create added value for customers. This has been achieved by making sure that the airplanes receive enough amount of light, taking into account different periods within the â€Å"business class.† For case in point, during the business hours, the customers are provided with different lighting from the sleeping hours (Southwest Airlines Co. n.d.). The sound absorbers, which facilitate control of noise, are kept out of the customers’ sight.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Attractive design is also put into consideration in the â€Å"business class.† The interior layout is designed in such a way that it offers sufficient dà ©cor, given that this class provides services to businesspersons. Thus, customer value is created through maximizing the space in a manner that facilitates efficient placing of briefcases, and thus enhancing their business discussions. The company takes into account that providing best product /service among the alternatives should be based on what is best for the guests: using guests’ emotions, and not the emotions of the decision makers (Dibb et al. 2005, p. 57). In this regard, the company uses signs and symbols that have a connotation with the customers’ emotions, thus facilitating an increase in services. This idea stems from the fact that increasing customer value entails making sure that they are more inclined to purchasing emotional products as opposed to the non-emotional products (Falkowski Grochows ka 2009). With regard to staff, the Southwest Airlines exude confidence that the company is able to create added value for customer by not only improving the internal environmental factors of the Airplanes’ â€Å"business class,† but also managing the attitudes affecting the customers with regard to environmental factors (McColl-Kennedy 2003, p. 67). In this regard, the company has created social relations and collaborated with other companies’ practices that are in line with the Servicescape strategy. And it is for this reason that the Southwest Airlines has taken the initiative of benchmarking its uniform with industries that provide designers’ clothing, which catch the eye of the customers. Additionally, the company has already come up with a differentiation strategy that defines the dress code for the â€Å"business class,† which facilitate a business culture within the â€Å"business class,† and this add value to customers through impro ved cohesion between them (Bowie Buttle 2008, p. 34). Critical Analysis of Servicescape Model Using â€Å"3 Performance Dimension† Using three-performance dimension, which include the customers/ employees’ relationship, the market performance, and the financial performance, the Southwest Airlines has increased its financial performance by creating value through comfort and luxury. This has been achieved by coming up with a viable strategy that provides the â€Å"business class† customers with what they need emotionally: physical evidence (Lovelock Wirz 2007, p. 231). And more so, the knowledge obtained from the customers helps them build a long-term relationship with the employees. However, while all the above are valid environmental factors that continue to create added value for customers, the notion of considering physical attractiveness as prime factor in creating value for the customers fall short of its expectation in as far as marketing performance is c oncerned. This stems from the fact that the strategy does not provide an avenue for measuring added value by comparing its environmental features against its competitors in order to assess its comparative strength. If this prospect is put in place, the Southwest Airlines will not only provide high quality environmental features with low pricing strategy, but also adopt a pricing strategy that the customers are willing to pay for, as creating added value for customers can also be achieved through premium pricing of luxurious environmental features. Service Innovation In the recent past, service innovation has been considered as one of the indispensable functions while creating value for customers. As such, the strategy is able to introduce customers with services that are beyond their expectation. Service innovation, however, cannot be achieved if the firm lacks a proper implementation of Customer Relationship Management (CRM). According to Kotler, Bowen, and Makens (2010, p. 413), t he success rate of innovation in a vast majority of firms has been on a downward trend, especially in the hospitality industry. Thus, assessing service innovation for the Southwest Airlines entails taking into account its three key elements: customer focused, which tries to go beyond the customers’ expectations; processed focused, which tries to increase efficiency as well as productivity of the firm; and continuous improvement, which is a continuous process of providing innovative services to the customers(Lovelock Wirz 2007, p. 237 ). Creating Added value for the Southwest Airlines through Service Innovation It is imperative to mention that the Southwest Airlines operates its business operations by taking into account the dynamic technological trends happening across the globe (Southwest Airlines Co. n.d). Based on findings on incorporating technology with the firm’s services, the Southwest Airlines has already launched a website with a good customer interface, whic h can be accessed quickly and easily. The product categories are clear, the product names are clear, and the site offers a good search for the services provided by the firm (Southwest Airlines Co. n.d). Value creation through this strategy is enhanced by providing the customers with an opportunity to air their views, opinions, and comments concerning the services, as this acts as a customer service center (Knox et al. 2003, p. 123). Communicating through email and interactive social websites ,such as the Facebook and Twitter, create added value as it enhances interactivity between the company and its customers through comments and feedbacks of their comments (Bowie Buttle 2008, p. 34). More so, the customers in the â€Å"business class† are entitled to free wireless internet, audiovisuals, and are provided with catering services that involve high-class technology (Southwest Airlines Co. n.d). For case in point, the food and beverage services take into account the time taken by customers from ordering their food and/ or beverage to the time of service provision. Thus, the company has adopted a technique that limits this time. The customers are thus able to order foodstuffs using computer, which also makes sure that the nutritional value of the food is clearly displayed, thus providing customer value with respect to efficiency and knowledge. Critical Analysis of Service Innovation using ‘Key Elements of Service Innovation† Enhancing customer interaction through the social media depicts that the company is ‘customer focused’ and upholds ‘continuous improvement’ areas. Through this casual relationship, the company creates added value in terms of loyalty. ‘Continuous improvement’ is derived from the fact that websites call for a continuous upgrading in order to provide the customers with updated information. Providing the customers with services that are ordered via internet depicts that the company is â₠¬Å"process focused,† and this creates added value in terms of convenience and time management. Recommendations Physical Evidence Even though the Southwest Airline is able to create added value through the already adopted strategies, I would recommend it to allocate more space on waiting areas, as it has allocated more space for the flight services, leaving the clients with inadequate waiting facilities, including the lounges. Although this is based on grounds that the surface area for the income-generating areas should supersede the waiting areas, it is paramount for the company to create added value by increasing the number of equipments and facilities within the waiting area to avoid views characterized with congestion. Additionally, the waiting areas should display certificates of merit in order to create added value for customers with regard to trust and quality (Bruhn Georgi 2006, p. 144). Service Innovation The services within the â€Å"business class† can be imp roved by making an effort of averting the technological terminologies and giving way to business terminologies. This stems from the fact that adopting business terminologies is paramount since the first step of service innovation entails communicating with the customers using clear terms that would help them communicate with the company in an effective manner (Bowie Buttle 2008, p. 43). This strategy can be achieved by adopting universal language standard, including choice of language during the point of sale systems. More so, creating value for customer at the service innovation entails striving to provide the customers with diverse services that are of the same service category all at once (Kotler, Bowen, Makens 2010, p. 421). This can be facilitated by collecting customers’ information with regard to demand on services, as well as gathering personalized information such as information on the last call from a particular customer. Conclusion Creating value for customers ca nnot be defined without assessing the benefit customers get after they deduct their expenses. The process can be achieved through adopting a viable framework(s) that is in line with the business operations. Using the servicescape model, the Southwest Airline has managed to create value for its customers though a number of dimensions, including the ambient condition, signs and symbols, and engaging the staff as well as the customers in the process. Thus, the Southwest Airlines has been in a position of providing its customers with increased excitement, exclusive environment, as well as high quality values. The service innovation, on the other hand, has facilitated added value creation through innovative products that are in line with the current technological trends. In turn, this has created room for exclusive services, including wireless internet connection in the â€Å"business class,† which has helped to provide the customer with services, which are beyond their expectatio ns. Thus, the service innovation creates room for fun, luxurious experience, trust, and relaxation. And despite the challenges faced by the company, it is, indeed, true that it has managed to create added value for its customer through service innovation models as well as the servicescape model, a value that is beyond their customers’ expectation. List of References Bowie, D. Buttle, F 2008, Customer Relationship Management: Concepts and Tools, Elsevier/Butterworth-Heinemann, Oxford. Bruhn, M. Georgi, D. 2006, Services Marketing – Managing the Service Value Chain, Prentice Hall, Essex UK. Christopher, M., Payne, A., Ballantyne, D. 2002, Relationship Marketing: Creating Stakeholder Value, Elsevier Butterworth-Heinemann, Oxford. Craven, R. 2002, Customer is King: How to Exceed their Expectations, Virgin, London. Dibb, S., Simkin, L., Pride, W., Ferrell, O. 2005. Marketing: Concepts and Strategies (5ed.), Houghton Mifflin Company, Boston. Grà ¶nroos, C. 2007, Service Management and Marketing: A Customer Relationship Management Approach (3rd ed.), Wiley publishers, Chichester. Knox, S., Maklan, S., Payne, A., Peppard, J., Ryals, L. 2003. Customer Relationship Management: Perspectives from the Market Place, Elsevier Butterworth-Heinemann, Oxford. Kotler, P., Bowen, J., Makens, J. 2010, Marketing for Hospitality and Tourism (5th ed.), Prentice-Hall International, London. Looy, B. Dierdonck, R. 2001, Services management: an integrated approach (2nd ed.), Prentice Hall, London. Lovelock, C. Wirz J. 2007, Services marketing: people, technology, strategy, Prentice Hall. London. McColl-Kennedy, J. 2003, Services Marketing: A Managerial Approach, Wiley, Milton, Qsld. Southwest Airlines Co. n.d., We make it easier. Web.

Pronouncing the Difficult Consonants of Spanish

Pronouncing the Difficult Consonants of Spanish While many of the Spanish consonants have sounds that are similar to those in English, many are distinctly different and have become the bane of many a Spanish student. Persons learning Spanish who see a familiar letter are tempted to give it the pronunciation they already know- but more often than not that wont get it exactly right. Even though Spanish is highly phonetic, some letters have more than one pronunciation, and still others are simply different than what might be expected. Consonants With More Than One Sound C, at least in most of Latin America, is pronounced like the c in cereal when it comes before an e or an i, and like the c in car when it is other positions. Examples: complacer, hacer, cido, carro, acabar, crimen. Note: Although you will be understood if you use the Latin American pronunciation, in parts of Spain the c sounds like the th in thin when it comes before an e or i. Learn more details in the lesson on pronouncing the C. D generally is pronounced somewhat like the d in diet, although often the tongue touches the bottom of the teeth instead of the top. But when d comes between vowels, it has a much softer sound, kind of like the th in that. Examples: derecho, helado, diablo. See our lesson on pronouncing the  D for more details. G is pronounced much like the English g in go, although softer, except when it precedes an i or e. In those cases, it is pronounced like the Spanish j. Examples: gordo, gritar, gigante, mgico. See the lesson on pronouncing the  G. N usually has the sound of the n in nice. If it is followed by a b, v, f or p, it has the sound of m in empathy. Examples: no, en, en vez de, andar. Learn more in our lesson on the  N. X varies in sound, depending on the origin of the word. It is often pronounced like the x in example or exit, but it also may be pronounced like the s or the Spanish j. In words of Mayan origin it can even have the English sh sound. Examples: à ©xito, experiencia, Mà ©xico, Xela. See also our explanation of the Spanish  X. Consonants That Markedly Differ from English B and V are pronounced exactly the same. In fact, one of the few spelling problems that many Spanish speakers have is with these two letters, because they dont distinguish them at all from their sound. Generally, the b and v are pronounced like the b in beach. When either of the letters is between two vowels, the sound is formed kind of like the English v, except that the sound is made by touching the lips together instead of the upper teeth and lower lip. See our lesson on pronouncing the B and V for more details and a brief audio lesson. H is always silent. Examples: hermano, hacer, deshacer. See also the lesson on the silent H. J (and the g when before an e or i) can be difficult, as its sound, that of the German ch, is absent in English except for a few foreign words where it is sometimes retained, as in the final sound of loch or the initial sound of Channukah. The sound is sometimes described as a heavily aspirated h, made by expelling air between the back of the tongue and the soft palate. If you cant pronounce it well, youll be understood by using the h sound of house, but its worthwhile to work on the correct pronunciation. Examples: garaje, juego, jardà ­n. See the lesson on pronouncing the J. L is always pronounced like the first l in little, never like the second one. Examples: los, helado, pastel. See the lesson on pronouncing the L. LL (once considered a separate letter) is usually pronounced like the y in yellow. There are some regional variations, however. In parts of Spain it has the sound of the ll in million, and in parts of Argentina it has the zh sound of azure. Examples: llama, calle, Hermosillo. See the lesson on pronouncing the LL. Ñ is pronounced like the ny in canyon. Examples: à ±oà ±o, caà ±Ãƒ ³n, campaà ±a. See the lesson on pronouncing the Ñ. R and RR are formed by a flap of the tongue against the roof of the mouth, or a trill. See the R and RR how to guides for these letters. Z generally sounds like the s in simple. In Spain it is often pronounced like the th in thin. Examples: zeta, zorro, vez. See our lesson on pronouncing the C and Z.

5 health indicators and analysis - Research Paper

5 health indicators and analysis - - Research Paper Example Five health indicators from three different countries will be analyzed to reveal three-income stratifications high, medium, and low income. The five health indicators are the following; death rate, Infant mortality rate, Life expectancy at birth years, literacy and HIV/AIDS adult prevalence rate. The countries are Switzerland, Mexico, and Somalia, which were selected to illustrate the disparity existing because of their income status. Death rate can be describe as the average number of deaths in a year per 1000 population and indicates the current mortality impact on population growth. Per Index Mundi, the death rate in Mexico is 4.9/1000 population at midyear, followed by Switzerland at 8.8, and Somalia at 14.55 (Index Mundi, 2011). The most probable causes of this 14.55 high incidence of death in Somalia can be attributed to lack of sanitation, poor access to medical services, and poor diet. On the other hand, the low death rate seen in Mexico can be associated with proper sanitation, easy access to advance medical care, and healthy feeding habits. The lowest infant mortality rate of the three countries stands at 4.03/1000 births followed by Mexico’s 16.77, and the highest being Somalias 103.72 (Central Intelligence Agency, n.d b). The comparison of the infancy mortality rate between the three countries raises concern, as the number of fatalities among infants in Somalia is alarming. This demonstrates the need for Mexico and Somalia to invest in more in infant and maternal health, and run programs such as vaccination to aid in reducing infant mortality. The average years lived by a group of individuals born in the same year describes the life expectancy at birth, in which Switzerland’s is relatively high. Since Switzerland is considered a higher income country, they can invest more preventive on health care and health education, which improves the life expectancy of the